Products
As a Specialized Concept Store we are able to offer everything from introductory road bikes all the way through to S-Works level race machines.
BIKES
Wherever you ride, Cervelo's fantastic bicycles excel. Every Cervelo features state-of-the-art materials, top-tech engineering and exceptional aerodynamics for an incredible ride. The R3 SL, R3, RS, S3, S2 and S1 and are in stock!
Surly is famous for innovative and unique bicycles ideal for every style of riding. And, Surly parts and accessories are renowned for their ingenuity and usefulness. Swing by our shop and we'll guide you through the Surly world!
ACCESSORIES
CLOTHING
FOOD & SUPPLEMENTS
Mechanical Services
NorCal Bike Sport’s service department can handle any type of bicycle assembly or repair. With the most skilled service staff in the Bay Area, our Tour de France proven mechanics have experience that is second to none.
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Custom Bike Fitting
A professionally fitted bicycle makes you want to ride further, harder, and faster with maximum comfort.
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Computrainer indoor training program
Norcal now offers lactate threshold testing and a 6-week Computrainer indoor training program.
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Product Demos
Specialized mountain bikes$75 for the day
Specialized road bikes
$75 for the day
Lights from Light and Motion
$25 for the day
Wheels
$50 for the day
Employee Spotlight
Janae Borba
CUSTOMER SERVICE
I started to work at NorCal this year and absolutely love it! Born and raised in Sonoma County. I enjoy singing, playing piano, riding my road bike, and extreme sports! Cycling gives me a chance to explore many hidden treasures Sonoma County has to offer! The shop has taught me a lot on bikes, maintaining a healthy life style, and adventure! Im fortunate to work with some of the best people around, look forward to going to work each morning.